ad design + PRODUCT PROMOTION

Client: Rail and Anchor

Roll: Art Director and Ad Designer

September 2021 - Present

objective:

Showcase products for Rail and Anchor's website and social media accounts with consideration of the store's brand identity.

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Process:

My process begins by generating a concept that ties a collection of products together (Ex: "Indulge, because Sometimes More is More" - A high end jewelry campaign to the right). By curating a collection of products, I increase the likelihood of consumers purchasing more than one item.

I then photograph the images in a light box or outdoors, and edit the images using Adobe Photoshop, Adobe Lightroom, and Procreate. Finally, I launch the campaign across social media platforms, our website, and send them in an email newsletter. 

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Check out the instagram account here!