D.S.&DURGA
Roll: Art Director and Ad Designer
July 2022
objective:
Create a "Summer Fragrance Collection" for D.S. & Durga, a company that evokes emotion and nostalgia by creating an environment through their fragrances.
Process:
To incorporate DSD's mission to create fragrances based on environments and emotions, I images that would do the same.
I sprayed the products with water, and photographed the images in a light box. I then edited the images into an environment using Adobe Photoshop, Adobe Lightroom, and Procreate.
OUTCOME:
Increase in DSD sales that quarter by 42%
SOCIAL MEDIA
Since Instagram displays one single image at time, I create a carousel post. This encourage users to interact with the post, scrolling one image at a time. The first image shows four slices of each image, telling the viewer that there are four images total to view.
