casamara club

objective:

Create an engaging social media campaign to promote Casamara Club sodas. 

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Process:

I was inspired by Casamara Club's surreal and adventurous visual identity, and felt inclined to create a motion graphic to amplify the surrealism qualities. Casamara Club typically creates still images, so by creating a moving image, I would push their typical content beyond the typical. Using the Adobe Creative Suite, I created a digital collage while recording the process, allowing the viewer to watch the image come to life.