my beat, my track
Client: Juan Lopez // University of the Arts London
Roll: Art Director, Videographer, Producer
February 2020
objective:
While studying Art Direction at the University of the Arts London, I was assigned to create a piece, with any media, drawing from the concept of "Work" as my inspiration. This piece was made in collaboration with Juan Lopez, although all elements of recording and creating the film were done by me.
Process:
After researching the vast concept of "Work" and how it has played a role in our society, I was inspired to create a video piece highlights a subject who rejects societal expectations and works in an unconventional, almost deviant way. This piece was recorded over several weeks with preliminary interviews to inform the piece. All of the editing was created in Adobe Premiere Pro and Adobe After Effects.
Below is an in depth research document I created to track my artistic process, inspirations, and design choices while creating the piece.
RESEARCH DOCUMENT:
