find your signature scent
AD CAMPAIGN
Client: Rail and Anchor
Roll: Art Director and Ad Designer
Spring 2022
Problem:
Decrease in fragrance sales
Solution:
I created a social media and newsletter campaign that targets consumer's desire to have a "Signature Scent" by informing them of our fragrance stockists and their unique brand identities
This campaign resulted in a ~30% sales increase over the following month among featured fragrances.
design
process
My goal was to create images that are attention grabbing and visually reflect the branding of each company. Due to our diverse customer base, I wanted to create a variety of visual aesthetics across the four images, in hopes that customers will feel guided to a product that reflects themselves.
STORA SKUGGAN:
Whimsical, otherworldly, and organic image.
Visually emphasize the unique packaging.
tokyo
milk dark:
Earthy, androgynous, and natural. Clean, yet gritty.
Attract masculine consumers.
d.s.&
durga:
Bright, natural fragrances. Unisex. Youthful, trendy,
yet luxurious.
BOY
SMELLS:
Classic perfume fragrances, floral, pretty, and luxurious. Incorporate classic TV advertisement vibes, in a contemporary way
To create these images, I photographed the collections in a light box. Then using Procreate, Adobe Photoshop and Adobe Lightroom, I digitally created a world for the products to exist, in accordance with their branding.